Local Business Owners:
We’re Here to Help You Get Back on Track!
The biggest hurdle you’ll have to overcome when reopening your business is consumer confidence.
The data from local community focus groups (and recent national consumer confidence polls) clearly tells us the primary concern for consumers is fear for their health and safety. Many people also struggle in finding out which local businesses are open and how to best support them.
The Aurora Business Continuity Task Force (ABCTF) was set up to support you through this period of reopening. We’ve developed this website to provide you with the tools you need to let our community know you’re open and what you’re doing to keep them safe!
Here are 4 critical communication steps you need to take as you reopen your business:
1. Update your website copy
2. Update your Facebook page (or create a Facebook page)
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- join relevant community Facebook groups
- mention @ExploreAuroraON when posting – we’ll reshare your posts!
3. Send an email to your clients
4. Post your “Masks In Use” signage per Region of York Guidelines
5. Support other local companies who complement your services – we’re all in this together!
Download any of these templates to help you get started:
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Sample Website Copy for Reopening
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Sample Social Media Posts (and where to post)
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Sample Customer Email
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Masks In Use Signage (from Region of York)
More Resources and Tools for Your Business:
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NEW! Developing your Reopening Operation Plan (PDF guide)
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Reopening documents
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Summary of Government Financial Supports
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Local PPE Suppliers
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Chamber Support for Aurora Businesses
